I’ve decided that there’s a new standard for buying guns & wine: They look cute or pretty.

Yes, I know some of you will mock me.  But you know, the guns I have bought because they were cute are pretty universally loved by all who shoot them.  The “cute or pretty factor” has never steered me wrong in the gun world.  I don’t suggest that philosophy to others, but it works for me.  But in wine, I’ve never really followed the same rule when it comes to labels.

I’ve read before that wine labels with animals do better than those without.  Like any good observer of marketing, I do realize the value for wine sales in an appealing label.  But when I’m looking for a good Bordeaux, the label doesn’t mean much since I don’t speak or read French.  At that point, my decision is really made by any notes posted by the retailer or simply price.  When I’m looking for other selections, any eye popping label isn’t quite as likely to capture my attention as I’m sure wine makers would like.*

But while enjoying the free(r) market sales in Virginia over the holiday, I was struck by an absolutely adorable label.  It’s a dog!  With one of those cones they put on when dogs get minor injuries.

Perhaps non-pet owners cannot appreciate the humor that comes with watching a dog wear one of those things.  Having had my share of dogs over the years, I’ve had a couple that needed them for short periods.  And even though you want them to heal quickly, watching them try to maneuver in the cone is absolutely hysterical.  In my experience, the smaller dogs with the most personality are the funniest pets.

So how could I not pick up this very affordable (~$6) white wine blend?  It’s just so cute!

So I did, and it paid off.  It was a wine that both Sebastian & I enjoyed – not too sweet and just enough of a blend to be an unexpected flavor.  Though the Wine Advocate listing says:

The 2006 Yard Dog is composed of 50% Chardonnay, 15% Riesling, 15% Sauvignon Blanc, 10% Semillon, and 10% Viognier. It is medium straw-colored with an amber tint and an expressive floral, citrus, and peach-scented perfume. This intriguing blend is dry, forward, tasty, and nicely balanced. Drink it over the next 12-18 months.

They gave it an 88. (FYI – I don’t rely on such ratings. I find wine tastes are highly subjective and just buy what I like while regularly experimenting with new brands, varietals, and blends.)

With this winner, perhaps I should consider buying more wine based on my “cute or pretty” scale.

*I am, however, prone to buying wines with any connection to wildlife in the name or brands that regularly support hunting & shooting organizations.

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